About Us

Santa Rosa Salsa is Where Music, Movement, and Community Come Alive.

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Founded by Irene Silva in 2001, Santa Rosa Salsa has long been a driving force in Sonoma County’s Latin dance scene, creating unforgettable experiences rooted in joy, connection, and cultural celebration. What began as a heartfelt fundraiser in support of children at Kids Kingdom Orphanage in Ensenada, Mexico grew into a beloved brand known for bringing people together through the power of live Salsa music and dance.

 

Over the years, Santa Rosa Salsa built a strong legacy through iconic events and a deeply loyal community. Past chapters included long running nights at the historic Flamingo Resort Hotel, Dancing Under the Stars at Francis Ford Coppola Winery, and a range of North Bay corporate and community events that helped shape the local Salsa experience.

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Along the way, Santa Rosa Salsa has welcomed standout artists including Avance, Somos El Son, Louie Romero y Su Grupo Mazacote, and the Grammy Award winning Pacific Mambo Orchestra.

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Now, Santa Rosa Salsa is back with purpose. With a renewed vision and the same heart, the brand continues to create vibrant, welcoming, high energy experiences that inspire confidence, belonging, and pure joy on the dance floor. Santa Rosa Salsa is more than an event. It is a celebration of music, movement, culture, and the connections that make life richer.