About Santa Rosa Salsa

Santa Rosa Salsa is Your Salsa Connection for Sonoma County, presiding at the helm of what is an actively growing Latin music and dance community. It has become well known for creating the energy of joy and connection through Latin dance classes, boot camps and monthly live music events.


Propelled by the purpose of bringing live Salsa music to Sonoma County, visionary entrepreneur Irene Silva founded Santa Rosa Salsa in 2001. Following the rhythm of her heart, Silva began her vigorous pursuit of Salsa dance in 2000. At the same time, she began conceptualizing a live Salsa music and dance event/fundraiser that would help support a deserving cause. In only five weeks’ time, Silva secured a venue, hired a band, assembled volunteers, and hosted what became her first success story as a promoter; a cause which raised funds to help feed numerous deserving children from the Kids Kingdom Orphanage in Ensenada, Mexico.


After her first major event, good fortune reappeared in 2001 — this time in the form of opportunity when the historic Flamingo Hotel presented Santa Rosa Salsa with an opening to host Sunday nights at the Flamingo Hotel Lounge. Destined for success, the Flamingo Hotel Lounge would then become Santa Rosa Salsa’s domain each Sunday night from that moment forward.


Attracting thrill seekers of all ages, ethnicities, and skill levels ever since — Sensual Salchata Nights at the Flamingo Resort Hotel Lounge sustains a devout following of motivated attendees, eager to share their passion for Latin music and dance. 


Santa Rosa Salsa is also the presenter of the Santa Rosa Salsa Festival — held at the Flamingo Resort Hotel Ballroom, as well as Dancing Under the Stars at the Francis Ford Coppola Winery, and other North Bay corporate events. Featured musical guests have included such renowned artists as Avance, Somos El Son,  Louie Romero y su Grupo Mazacote, and  the Grammy Award Winning Pacific Mambo Orchestra.